๐ ๐๐ฒ๐น๐ฝ ๐๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒโฆ ๐ฆ๐ผ ๐ช๐ต๐ ๐ฃ๐ถ๐ฐ๐ธ ๐ข๐ป๐ฒ ๐ก๐ถ๐ฐ๐ต๐ฒ?
For years, I refused to choose a niche.
Even though I knew I was wrong.
Just being stubborn.
๐๐ถ๐ป๐ฑ ๐ ๐ฎ๐ด๐ถ๐ฐ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ
When I first created my Find Magic People profile and reached the section asking, "Who Do You Work With?" I left it blank.
Why?
Because for more than a decade I've worked with virtually everyone.
Children. Seniors. Men. Women.
Physical issues. Emotional issues. Stress. Pain. Trauma.
You name it, I've probably worked on it.
Energy healing is a bit like baking soda. It can be used for everything from baking cookies to cleaning toilets.
But from a marketing standpoint, it's a terrible strategy.
There's an old saying: โIf you market to everyone, you reach no one.โ
When Allison Sahoo noticed I had left the "Who Do You Work With?" section blank, she called me on it.
She suggested I consider positioning myself around sports injuries. I've worked on plenty of those, including many cases in Allison's Healing Pod.
But that didnโt feel quite right. Too narrow.
So I decided to stop guessing and look at ๐๐ต๐ฒ ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐ฐ๐ฒ.
I went back through years of session notes and client records.
I wanted to see who I had helped most often and most consistently.
One pattern stood out clearly.
๐ง๐ต๐ฒ ๐ฃ๐ฎ๐๐๐ฒ๐ฟ๐ป
Again and again, I found myself helping women roughly 30 to 60 years old who were struggling with recurring stress and anxiety.
Women who often looked fine on the outside.
But inside felt overwhelmed, exhausted, worried, tense, or emotionally overloaded.
As I reviewed more cases, I noticed another pattern.
Beneath most of the symptoms was a deeper issue.
Fear.
Not always obvious fear.
Hidden fear.
Fear of failure.
Fear of judgment.
Fear of loss.
Fear of not being enough.
Fear of what might happen next.
Fear quietly operating beneath conscious awareness.
And suddenly the niche became obvious.
๐ง๐ต๐ฒ ๐ก๐ถ๐ฐ๐ต๐ฒ
I didn't invent it.
I discovered it.
I'm not narrowing my practice.
I'll still gladly work with virtually anyone who feels I may be able to help.
What's changing is the message.
Because when the message is clear, the people who need help most can finally recognize themselves in it.
Hereโs the new โWho I Work With:"
โ๐ ๐ต๐ฒ๐น๐ฝ ๐๐ผ๐บ๐ฒ๐ป ๐ฏ๐ฌ ๐๐ผ ๐ฒ๐ฌ ๐๐๐ฟ๐๐ด๐ด๐น๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐ฟ๐ฒ๐ฐ๐๐ฟ๐ฟ๐ถ๐ป๐ด ๐๐๐ฟ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฎ๐ป๐ ๐ถ๐ฒ๐๐ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฟ๐ผ๐ผ๐ ๐ฐ๐ฎ๐๐๐ฒ๐ - ๐๐ผ ๐๐ต๐ฒ๐ ๐ฐ๐ฎ๐ป ๐ณ๐ฒ๐ฒ๐น ๐ฐ๐ฎ๐น๐บ, ๐ฐ๐ผ๐ป๐ณ๐ถ๐ฑ๐ฒ๐ป๐, ๐ฎ๐ป๐ฑ ๐ณ๐๐น๐น๐ ๐ฎ๐น๐ถ๐๐ฒ ๐ฎ๐ด๐ฎ๐ถ๐ป.โ
Leave a comment. Let me know what you think?????
Choosing a niche... I know... that's what we are always asked to do. Yet, Pranic Healing can be used for pretty much anything. Just in our Healing Pod, Dexter, you've worked on such a wide variety of cases. Please don't give those up! Root causes of anxiety is good work - and definitely needed - but I hope you'll continue to help people with chronic illness, severe disease, etc. etc. You're a gifted healer.
Thanks Alison. No worries. Niche is for marketing to public. And, from the markeing viewpoint, the saying goes, โif you market to everyone, you reach no one.โ
I"m a 100% believer that Pranic Healing can help anyone with any issues they may have. And, fully intend and hope to be able to work on anyone with any issues. But in marketing, niche is important and the one I've identified for that purpose is one that appeared based on my actual experience as where I"ve done the most work.
And, when I was looking back in my Session Notes, I was honestly surprised at what jumped out. If I had just thought about it without my left brain yelling at me, "...you ought look it up and get the facts straight before you haul off and do something stupid..." no telling what I may have chosen. ๐
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