Why I built FindMagicPeople

Let's get away from the corporate profiteering, and let's get away from the advertising architecture that wants as many likes as possible, and prefers likes to comments and connection. Those, they're not built for what we're doing. I've been doing web architecture for going on 30 years, and so there's pieces of this that are finally in place that I've wanted for a long time. Know, I think that making it easy for people to create content and then not just creating the content but sharing it. Like there's, there are a lot of tools out there that cost quite a bit of money that help people organize. This does things like that there are lots of people that don't wanna share. They don't wanna self-promote necessarily. Some people do and some people don't. But sometimes it's easier to say, "Hey, here's a great article. I really appreciated it. You might wanna check it out," rather than, "Hey, I wrote this. Please give me your feedback." You know? But both work in the system. Sharing the newsletter is something that is easy to do. Anybody can do it, and you don't even have to say anything, but it'll put you at the top so people know who invited them. and all of it, I think, is to build a conversation that can be better than what is It's moving in the right direction, whereas I think a lot of social media is moving in the wrong direction. So it's I'm very excited to see what we can do as a community to really shape a conversation the way that feels right for us that isn't doesn't skip business, doesn't omit business, but it's, it doesn't have to be sales. It could be "This is why I love what I do." deep recognition that in its highest use, sales is service. Like, the ability to to truly serve and to offer something that helps in a coherent way. another tab opened up around this isn't my word, but I heard someone talk mention it. What'd he say? He said, "We're in a trust recession," like a coach I follow. And he was talking about how with so much out there, it's like the ability to be like, "Oh, I actually know Derek." Like, in real life where there was enough interactions or like that are human and grounded. 'cause I've seen folks that are gifted, but the world doesn't know about their giftedness. and I've seen folks that have given themselves permission to let that gifting be seen in terms of content or whatever. And to have people be like, "Man, I'm so glad that you shared that because now I got," they got something out of it. Well, I think the trust piece I think is really important, and I think the visibility. Like think it's really important to for people to see and hear people speaking naturally, whether it's virtual or in person. But I think you need something more than that. like, with these virtual events how do you follow up with somebody? There's literally a list, and everybody has their own email, and everybody has their own website. Some of them have Facebook. some of them have a Linktree, some of them have And it's you have to go backwards to find the email to find what, who the person is, and it's just kind of, like And then everybody's distinct, and so it's hard to, like, follow up. It's like if everybody were on Find Magic People, and the event on Find Magic People, and people are associated with the event, you can just go to the event and look up everybody and say, "Oh, I liked what this person said. I'm gonna follow 'em." you build a connection, and you have a familiarity. And then, say, a month later, they answer a question and you see it, it's like, "Oh I remember seeing that person, and here's their answer. I like that." And then it's another touchpoint. Yes, there's a lot of virtual events, but if you can't stay in contact, they're of limited value. And yes, there's a whole bunch of stuff happening on social media, but you see something really interesting on social media but then something personal or something political shows up, and you're completely derailed and your mind isn't on personal development or any kind of healing. And like, okay, that touchpoint is gone. But having a space like Find Magic People, those touchpoints like, oh, you're not gonna have all that noise. So oh, like, oh, here's another thing. And it allows for people to be more immersed and for all of our individual shares and contributions to be another entry point into further another invitation to a further connection. To me, it's been apparent for a long time. This is just a better way. There was a phrase that popped up. You used the term web architecture. Like technology web architecture and technology in service of human connection, community, and when it's applicable, commerce. Yeah, I think that how it's very difficult to have multiple touchpoints with people online right now. Like building a website if somebody goes to a website even if they know your website, they might check it out once or twice, but are they gonna come back 5 or 6 times? it's just unlikely. Social media, it's, is very temporary. And again, like when you're when you're moving your finger, you, like it's hard to pause and say, "Okay, I wanna really engage with this person." that it's less common than it could be. But it doesn't have to be that way. But again, I think it's a, it's a, it's a big effort to reach millions of people. And I, there's I believe there's something unique to the way that I'm doing it where everybody's contributions are personally beneficial. maybe not immediately so. Like I tell people, you don't expect to sign up and fill your books, your booking calendar the next day. Like it's, we're not there yet. But everything that you do is intended to lead people to your profile and to connections with you. It also benefits the greater community and the specific communities around these practices that we're sharing. It's also a benefit to the people that are seekers 'cause it makes everything more visible and more personal and authentic. And the more people that sign up, it benefits Find Magic People as well. So I think you've done a phenomenal job of building this out. advertising isn't my model. So yeah, I want people to be able to find the things and make the connections, but if you're if you're paying to be on Find Magic People and somebody sees something from you and jumps to your website, that's a success. I don't need to them on Find Magic People. Brother, just gratitude, man. I mean it. Like gratitude. Process of going from ideation to implementation and I call it head, heart, hands. It's like I had an idea in my head, and it's an inspiration, like it was in here. And getting the hands on board to, like, get the thing out in the world and I just have, like just a gratitude, just gratitude and respect for anyone that's doing that in service of just in service. Been a labor. But it's been a labor of love. And it's just, like, I think, like thousands of people doing occasional things that just ripple out and make a difference, you know? If I can, if I can help healers heal, like how many how much of an impact is that gonna be?