Most holistic practitioners try to be found on their own: a website, a social media account, an occasional event. It's a lot of work, and the results are often small. On FindMagicPeople we're trying something different. Practitioners build a shared home for their practice together, and each person's small contributions add up to an audience none of us could reach alone.
In this short video, recorded at our Founder Demos, I explain how it works and why I think it changes the picture for practitioners.
Reaching 500 people is daunting on your own
Every practice home on FindMagicPeople has a first goal: around 500 people following it. When someone clicks Get updates on a practice such as Energy Healing, they hear about everything that happens there: new answers to questions, events, articles, offerings and stories from the practitioners who belong to it.
Ask yourself how you'd get 500 people to sign up for a page on your own, and it sounds like a huge effort. Together, it's a very different picture.
How a practice launch works
A launch brings together 50 or 60 practitioners who each contribute something now and then. It isn't a full-time job. Everyone picks what suits them:
- Answer a question that people are already searching for
- Share a story or a short post about your experience
- Post an event or add an offering
- Write an article about what you know
- Invite a colleague or a friend who'd love the space
Practitioners who join while the home is forming become its Founders, with a badge that stays on their profile.
Every share brings people back to you
The launch page gives every member ready-made graphics, a message and a link that's personal to them. When someone signs up through your link, even for a free account, they're invited to follow both you and the practice. So everything you share grows your own audience and the community's at the same time.
Imagine 20, 40 or 60 practitioners each sharing something occasionally. Not everyone comes in at once, but it creates a ripple that draws people into a shared space where they keep getting updates. Before long, everything any of us creates lands in front of a growing audience.
It's already working
After one of our Founder Demos, a practitioner shared the Energy Healing newsletter to Facebook with a couple of clicks and mentioned FindMagicPeople, and we shared it on. It gave him something worth posting, invited his friends in, and helped people curious about energy healing find us.
Another member, Jennifer, answered a handful of questions in the Energy Healing home. Each answer started a conversation, and each one can become a ready-made social media post, just from answering a question.
What to expect, honestly
Don't expect to join and fill your booking calendar the next day. We're not there yet. But everything you do is designed to lead people to your profile and to a connection with you, and it builds over time.
What grows next
As a practice home grows, its subtopics can grow into homes of their own. Once thousands of people follow Energy Healing, it makes sense to give chakras, crystals and sound healing their own spaces, and the same will happen for other practices.
Be part of it
We need practitioners to be part of it: to contribute, to share, and to click I'm in on a launch. Three homes are forming now:
Not a member yet? You can be sharing your gifts throughout our community in minutes. Sign up today or join one of our practitioner sessions.
Don't see your practice? Tell us which practices you'd help build. A new launch can start as soon as five or ten practitioners are interested.
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