How the Animal Magic launch works

It's through a lot of smaller efforts that we really build up an online resource. And I love what you were sharing about the need for working with humans and how animals can help. It feels like there are some great conversations, and potentially articles, in what you're talking about.

The whole idea with the Animal Magic launch is to have a space where, collectively, we're able to grow the conversation around working with animals. There are several facets to it. Part of it is search engines, part of it is community building, and part of it is growing awareness: giving people a way to learn information and connect with people more casually than in most places.

So this is the Animal Magic space. It has spaces for questions, a stream, practitioners, articles, offerings and events. The idea is to have all of these filled out by the people who are part of the cohort, so anybody who comes into the space will see activity by the practitioners taking part. There are lots of touch points that help a very large audience learn about the different practices and the information about them. And then, when they feel a connection with somebody, they can ask questions, engage directly, and hire you. It's through a lot of smaller efforts that we really build up an online resource.

I just added questions, so these are new, and none of them show up until they're answered. I know Lena, you answered a question about animals and pranic healing. Any of you can answer these, and as soon as they get an answer, they'll show up below.

People can also ask questions. So if there are questions you'd like to see discussed — these ones are more about spirit animals, the kinds of things people are asking in Google searches — questions about healing, communication, purpose or relationships could all be asked. You probably don't want to show your name, because otherwise it's like a setup question, but do that and then there's more to answer. This is going to make a really big difference with the search engines, because they like discussion: questions, answers and things like that. And that will carry through the other pages as well.

Outside of the questions, there's also the practitioner space. If you have a paid account, as soon as you add Animal Magic as one of your practices, you show up here automatically. And anything you create shows up too.

The launch page is the whole space, and it guides a lot of the activity. Everybody can contribute in different ways: you can share a story as a post, create an event, add an offering or answer a question. These are ways to create content within the space.

You can also invite people to the space, both practitioners and friends. There's a nice graphic that shows the different participants, and it tracks everybody, so if you share it and somebody signs up, they're automatically invited to follow both you as a practitioner and Animal Magic as a topic. And last, there are going to be newsletters and a whole range of different ways to share.