Birmingham, MI 48009
I have a master’s degree in instructional technology and over 15 years of experience in custom media development. My portfolio includes numerous promotional presentations and instructional materials for companies such as Pfizer, Kraft, Roche, Deloitte, MasterCard, Ford, Motorola, GM, and Henry Ford Health System, among others.
My company has developed marketing materials for smaller clients in personal services, real estate, manufacturing, consulting, and retail. My focus is on the customer's perspective, resulting in communications that are engaging and effective. I research and write on Spiritual topics (Meditation, Psychics, Holistic Health Care) to attract interested seekers to the FindMagicPeople platform.
I have worked in the corporate realm, but I most enjoy working with individuals or small enterprises. My clients typically know the substance of what they want to communicate, but need help creating messages that are appealing, direct, and effective. My process involves first creating content in my client's authentic voice, and then relating that content directly to the interests or concerns of their customers. I work on a consultant basis to generate success for my clients and repeat business for myself.
My publishing credits include The Ethnic Resource Guide, a cultural reference guide for Henry Ford Health System; the Team Leader's Handbook, a guide to process improvement written with a consortium of the major semi-conductor manufacturers; and The Essential Business Reader, a newsletter highlighting key events and trends for business leaders.