𝗜 𝗛𝗲𝗹𝗽 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲… 𝗦𝗼 𝗪𝗵𝘆 𝗣𝗶𝗰𝗸 𝗢𝗻𝗲 𝗡𝗶𝗰𝗵𝗲?

For years, I refused to choose a niche.

Even though I knew I was wrong.

Just being stubborn.

𝗙𝗶𝗻𝗱 𝗠𝗮𝗴𝗶𝗰 𝗣𝗲𝗼𝗽𝗹𝗲

When I first created my Find Magic People profile and reached the section asking, "Who Do You Work With?" I left it blank.

Why?

Because for more than a decade I've worked with virtually everyone.

Children. Seniors. Men. Women.

Physical issues. Emotional issues. Stress. Pain. Trauma.

You name it, I've probably worked on it.

Energy healing is a bit like baking soda. It can be used for everything from baking cookies to cleaning toilets.

But from a marketing standpoint, it's a terrible strategy.

There's an old saying: “If you market to everyone, you reach no one.”

When Allison Sahoo noticed I had left the "Who Do You Work With?" section blank, she called me on it.

She suggested I consider positioning myself around sports injuries. I've worked on plenty of those, including many cases in Allison's Healing Pod.

But that didn’t feel quite right. Too narrow.

So I decided to stop guessing and look at 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲.

I went back through years of session notes and client records.

I wanted to see who I had helped most often and most consistently.

One pattern stood out clearly.

𝗧𝗵𝗲 𝗣𝗮𝘁𝘁𝗲𝗿𝗻

Again and again, I found myself helping women roughly 30 to 60 years old who were struggling with recurring stress and anxiety.

Women who often looked fine on the outside.

But inside felt overwhelmed, exhausted, worried, tense, or emotionally overloaded.

As I reviewed more cases, I noticed another pattern.

Beneath most of the symptoms was a deeper issue.

Fear.

Not always obvious fear.

Hidden fear.

Fear of failure.

Fear of judgment.

Fear of loss.

Fear of not being enough.

Fear of what might happen next.

Fear quietly operating beneath conscious awareness.

And suddenly the niche became obvious.

𝗧𝗵𝗲 𝗡𝗶𝗰𝗵𝗲

I didn't invent it.

I discovered it.

I'm not narrowing my practice.

I'll still gladly work with virtually anyone who feels I may be able to help.

What's changing is the message.

Because when the message is clear, the people who need help most can finally recognize themselves in it.

Here’s the new “Who I Work With:"

“𝗜 𝗵𝗲𝗹𝗽 𝘄𝗼𝗺𝗲𝗻 𝟯𝟬 𝘁𝗼 𝟲𝟬 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗿𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝘀𝘁𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝗮𝗻𝘅𝗶𝗲𝘁𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗿𝗼𝗼𝘁 𝗰𝗮𝘂𝘀𝗲𝘀 - 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗳𝗲𝗲𝗹 𝗰𝗮𝗹𝗺, 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗳𝘂𝗹𝗹𝘆 𝗮𝗹𝗶𝘃𝗲 𝗮𝗴𝗮𝗶𝗻.”

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